CARDFUSION

Stress build-up was making it difficult for younger spenders to make even the simplest decisions. We positioned USAA’s Preferred Cash Rewards card as the anti-decision card: a simple alternative to rotating categories and confusing points structures.

CONCEPT & COPYWRITING: MIKE DONAHUE

ART DIRECTION: JASON MURRAY

RESULTS:
3x increase in site visits

50% reduction in cost per application start

87% video completion rate

Significantly higher performance than competitive benchmark