CARDFUSION
Stress build-up was making it difficult for younger spenders to make even the simplest decisions. We positioned USAA’s Preferred Cash Rewards card as the anti-decision card: a simple alternative to rotating categories and confusing points structures.
CONCEPT & COPYWRITING: MIKE DONAHUE
ART DIRECTION: JASON MURRAY
RESULTS:
3x increase in site visits
50% reduction in cost per application start
87% video completion rate
Significantly higher performance than competitive benchmark