In-store digital video

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CONVERSATION STARTERS

Research showed customers were talking less and less to Bank of America associates. I thought, “How about some ice breakers?” Oh, yeah, and a free cup of coffee for anyone who plays along.

RESULTS:

-6% increase in unaided message recall

-20% increase in consumer consideration

CONCEPT: MIKE DONAHUE, SCOTT MCFADDEN

COPYWRITING: MIKE DONAHUE

ART DIRECTION: SCOTT MCFADDEN & CORWYN RAESZ