s’mores saturdays

S’mores has long been a ‘summertime-only’ tradition. To break that mold, Hershey’s thought up a little something called “S’mores Saturdays.” Furthering that idea, my partner and I built these social posts to encourage new s’mores occasions throughout the year and draw shoppers into Walmart for all the ingredients.

CONCEPT: MIKE DONAHUE, IAN MGEBROFF

COPYWRITING: MIKE DONAHUE

ART DIRECTION: IAN MGEBROFF