lIVE IN FULL FLAVOR

The focus group results are in … this concept won! For their 2023 brand campaign, my partner and I leaned into the notion that Sparkling Ice gives you permission to live life to the fullest.

COPYWRITING: MIKE DONAHUE

ART DIRECTION: ADAM WEISMAN

FIND FLAVOR IN EVERYTHING

Not the winning idea, but these headlines are my personal faves. Especially this one that didn’t make the cut: “Going bald is just putting more of yourself out there.”

COPYWRITING: MIKE DONAHUE

ART DIRECTION: DENNIS HEIDEBRINK