lIVE IN FULL FLAVOR
The focus group results are in … this concept won! For their 2023 brand campaign, my partner and I leaned into the notion that Sparkling Ice gives you permission to live life to the fullest.
COPYWRITING: MIKE DONAHUE
ART DIRECTION: ADAM WEISMAN
FIND FLAVOR IN EVERYTHING
Not the winning idea, but these headlines are my personal faves. Especially this one that didn’t make the cut: “Going bald is just putting more of yourself out there.”
COPYWRITING: MIKE DONAHUE
ART DIRECTION: DENNIS HEIDEBRINK