PERKS OF MEMBERSHIP

With the USAA Perks program, USAA members can save on everything from hotels to home security. To showcase this breadth, we developed a game show-like device that spins through dozens of deals and highlights individual offers. It’s a good thing this concept was modular and scalable; we ultimately created 106 total assets.

RESULTS:

90% decrease in CPSV (cost per site visit — visiting USAAPerks.com)

6% decrease in CPJO (cost per jump off — clicking through to partner site)

This first video promotes the program as a whole; the second shows how we highlighted individual deals.

CONCEPT: MIKE DONAHUE & HOLLY MULLINAX

COPYWRITING: MIKE DONAHUE

ART DIRECTION: HOLLY MULLINAX